Why I Started Resimplification

A few thoughts on where this started, where it’s going, and what I hope it helps uncover along the way.

Listen to the Audio Edition via player above.

I’ve been talking about Resimplification for a long time — longer than I realized, actually. When I checked my domain records recently, I found I’d registered resimplification.com back in April of 2013.

Over the years, it’s shown up in conversations, in segments of The Value Shot podcast (first as a segment on Guitar Business Radio, then standalone on Guitar Business World), and most recently in The Destination Workbook. It’s been in the background for more than a decade — waiting for the right moment to step forward.

That moment is now.

This still didn’t start as a big, complicated plan. I didn’t map it out, set deadlines, or build a massive launch. It started with a feeling — a kind of friction. Like things were getting heavier than they needed to be. Like momentum was harder to find than it should’ve been.

And I knew that feeling. I’ve seen it show up in my own work, and in the work of people I’ve helped for decades. It usually means one thing:

Too much has gotten layered on top.

That’s where Resimplification came from. Not just the name — the practice.

We all simplify things at the beginning. We strip it down. Start fresh. But life has a way of adding layers back. One tool here. One habit there. A new process, a new expectation, a new “must-have” thing. Eventually, the clarity we started with gets buried again.

Resimplification is about coming back. Not to where you started, but to what matters now.

After I finished writing The Destination Workbook, this idea started taking up more space in my mind. Not as a follow-up. More like a filter — for everything. It felt like the next piece of the puzzle.

And instead of trying to make it big, I decided to keep it light.

A short-form publication. A rhythm I could maintain. Something that could show up when it needed to, and give other people a little space to reset, too.

What it’s not:

It’s not minimalism.
It’s not hustle disguised as clarity.
And it’s definitely not one more thing to manage.

What it is:

It’s a quiet reminder.
A chance to breathe.
A space to recalibrate.
A way to return to what matters — without blowing everything up.

That’s what I hope this becomes. For me, and maybe for you.

Thanks for being here. We’re still just getting started.

And if this idea resonates with you, there’s more on the way — including a short-form podcast we’ll be launching soon called Resimplify This! Just a few minutes at a time, to keep the clarity coming.

In the meantime, I welcome your thoughts. Don’t hesitate.